For independent auto repair shops
The kind that come back when their truck needs brakes, tell their friends and family where to go, and leave the review that pulls in the next car.
Call or text. We'll audit what you've got and tell you straight, even if we don't work together.
Built for shops
These three aren't features. They're the first things any shop owner who's been burned by an agency would insist on.
What you've tried
The SEO guy who promised page one.
Six months later: a stack of PDFs nobody opens and a phone that still won't ring.
Google Ads that burned through the budget by Tuesday.
DIYers, parts hunters, guys looking up torque specs. Not one booked RO.
The 12-month contract you didn't realize you signed.
Eight months in, the calls aren't coming and you can't leave without paying through the end.
The buddy who said he could "run ads on the side."
Stopped picking up the second the phone went quiet for a week.
Word of mouth that used to fill the bays.
It still works. It just doesn't fill the calendar like it did three years ago, and waiting for it to come back isn't a plan.
The diagnosis
| Most agencies | Redline |
|---|---|
| No: Bill out of a call center in a different state | Yes: The same person every week, who knows your shop |
| No: Rewarded for volume of calls | Yes: Tuned for the right calls |
| No: 12-month contracts, auto-renewal traps | Yes: Month to month. Ad account in your name. |
None of this means you're bad at marketing. It means the people selling it to you have no idea what someone types into Google at 7am when their brakes start grinding on the way to work.
Working together
Under the hood
The work that makes everything else not a guessing game.
Tracking
Google Tag Manager runs the call-tracking pixel and form events when forms are part of the build. Every call lands in the app on your phone, recorded and tied to the Google tracking number it came in on. GA4 hooked up on the landing page when it adds value. Honest setup, not over-engineered.
Landing pages
City and neighborhood tokens swapped through the body copy. Real Google reviews from your listing, not generic stock quotes. Schema markup tied to your specific business. Service emphasis weighted to the jobs you actually want. Pages get removed if a service doesn't apply.
Negative keywords
A shared, growing negative-keyword list applied across every account. DIYers, parts hunters, brand fragments that pull tire kickers. All blocked. Every RPM client benefits from the cuts I made for every client before them.
Spend discipline
Ads run only during the hours your shop is open. Desktop and Tablet bidding set to -100% because nobody books a brake job on a desktop. Call-only campaigns where it makes sense. No junk form fills. Every call recorded and transcribed in the app, attached to the ad group that brought it.
Real shop, real numbers
$10K → $28K+
Monthly revenue. Solo capacity now, looking to hire. CPR 4 Your Car, North Canton, Ohio.
I pay the ads bill before payroll. If the phone doesn't ring, none of the rest gets paid either.
Started at about $10K a month, mostly word of mouth. That used to carry the shop. Didn't anymore. Phone barely ringing. Bays sitting empty half the week.
Six months of me tuning ads weekly, cutting keywords that didn't pull, doubling down on the ones that did. Revenue climbed past $28K and hit a ceiling. The ceiling was him. Bays full, phone ringing, and he's looking to hire a tech now.
Focus
Saying no is how I earn the right to say yes. Here's what's not on the menu, on purpose.
SEO content marketing
Different game, different timeline. Not what I do.
Facebook ads as the main channel
Buyers hunting for a mechanic right now aren't on Facebook. They're on Google.
12-month contracts
I earn it month to month. Cancel any time with notice.
Multiple shops in one service area
One shop per area, no exceptions. Your competitor down the road can't buy me out.
Industries other than auto repair
Auto trade only. I know the bay. I do not split focus.
Shops that already have full bays
If your bays are full this week, you don't need me yet. Call when you've got space.
Compounding
You pay Google once. The customer keeps paying you back. Brakes next month. Their brother in for an alignment. A review that pulls in the next car. Every one of those is a car in the bay that didn't cost you a click.
01 / Future free traffic
Ask when you hand them the keys. One Google review feeds the listing that brings the next customer in. Free.
02 / Same customer, more jobs
Brakes today. Alignment in three months. Suspension next year. Same customer. Zero ad cost.
03 / Word-of-mouth calls
Handle them right and they tell two more. Calls Google never billed you for.
Pricing
Pick the package that fits your shop. I adjust from there based on what you actually need.
Google Business Profile Management
Starting at
$347 /mo
GBP only. Best for shops not ready for paid ads yet.
Google Ads + LSA Management
Starting at
$997 /mo
Paid search and Local Services Ads. The default. Flex up to Overhaul, or down to RankClimber.
Google Ads + LSA + GBP Management
Starting at
$1,247 /mo
Ads + LSA + GBP, all running together. Save $97/mo vs. separate.
Ad spend separate, $75+/day, direct to Google. Never a percentage to RPM. Easy cancel before the next billing cycle. No traps, no exit fees.
Another shop, same playbook
125+ calls
One Memphis shop, last 30 days
17%
Of clicks turned into a call
The numbers above are from the last 30 days for another shop I work with in Memphis.
The guarantee
You and I work together. If month one's booked revenue from tracked calls is less than your ad spend, month two of RPM management is on me. In writing, signed at the start. Most agencies hide behind "no guarantees." I won't.
Common questions
Yes. Easy cancel with notice before the next billing cycle. No 12-month contract, no auto-renewal trap, no exit fee.
Your Google Ads account, your Google Business Profile, your call history, and every login I set up are all in your name. If you leave, you keep them.
No, and the reason matters. Anyone who promises a specific call count is either inflating numbers with junk traffic or guessing. Instead I guarantee dollars: if month one's booked revenue from tracked calls is less than what you spent on ads, month two of management is on me. In writing, signed at the start.
Two separate bills. Management fee on your card, monthly. Ad spend goes straight from your card to Google. I never see it, never take a percentage.
No. Google doesn't cold-call shops about their listing. If somebody dials you claiming to be "from Google," it's a scam. I run Google Ads and GBP work. Not affiliated with Google.
Then you don't need me right now. If your bays are full this week and the phone's ringing more than you can answer, marketing isn't your problem. Capacity is. Call me when you've got space again.
If you do nothing, six months from today, your phone rings the same as it does now. No growth. That's the path you're already on. Hiring techs and service writers, customers coming back, and the kind of business worth selling, passing down, or at least just taking the Saturday off from. That's why you started this.
Call or text. We'll audit what you've got and tell you straight, even if we don't work together.